Steal My ID Viral Launch Project

Despite common knowledge, consumers don’t care about identity theft. We needed to change the conversation, and StealMyID did just that. Sure — 1 million hits would have been better, but it’s identity theft, not boobs, not kittens, not even boobs and kittens.

Full Web Stats:
350,000 views in 3 days
#1 most watched video on YouTube Sci/Tech
#35 most watched video in August
YouTube shares: 145,000
YouTube Comments: 266
YouTube Likes: 515/43
CTR to Landing Page: 22.7%
Time on product Landing Page: 1:34

Media:
Facebook, Twitter and YouTube.

Responsibilities:
All of it.

Fact:
If your wife grabs the plant and walks out on you, you’re better off without her.