Jaleo: Restaurant Ads

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Chef José Andrés makes Spanish tapas fun, playful, whimsical even, but Jaleo’s brand was stale at best. Brand consistency and brand positioning were all over the place. Jaleo needed a single minded focus to glue it’s marketing together.

Solution: 
“Small plates. Big ideas.”

Responsibilities:
Creative Direction, Rebranding, Art Direction

Fact: 
The gin and tonic is more gin and tonic-y at Jaleo.