Chef José Andrés makes Spanish tapas fun, playful, whimsical even, but Jaleo’s brand was stale at best. Brand consistency and brand positioning were all over the place. Jaleo needed a single minded focus to glue it’s marketing together.
Solution:
“Small plates. Big ideas.”
Responsibilities:
Creative Direction, Rebranding, Art Direction
Fact:
The gin and tonic is more gin and tonic-y at Jaleo.