Race to the South Pole

NatGeo_Race_Man_v_Man
NatGeo_Race_Man_v_Cold
NatGeo_Race_Man_v_Time
NatGeo_Race_Man_v_Famine
NatGeo_Race_Norway_v_Britain
NatGeo_Race_Outdoor
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One hundred years ago, Norwegian explorer Roald Amundsen and British Royal Navy Captain Robert Falcon Scott competed to be the first to reach the South Pole. Talk about an amazing race! But they weren’t just racing each other, they were racing against each other’s country, and against time and starvation and death.

Solution:
Print campaign that demonstrates the various obstacles each man tried to overcome.

Responsibilities:
Concept, Art Direction

Fact:
Eating dog is much better than eating your friends. Until you have no more dog.