Identity Guard Brand TV

Identity theft is a growing concern in America. We know it’s bad, but we don’t know what to do. This campaign uses simple human truths to highlight the issues around identity theft and solidify a trustworthy brand position for Identity Guard. Shot on location in South Africa.

Solution:
“It’s okay to trust again.”

Responsibilities:
Strategy, Concept, Art Direction, Supervised Production; Shoot, Edit, Color, Graphics, Original Music

Fact:
Great white sharks look much meaner in person.