Identity Guard Campaign

Ever get nagged by that voice in your head? “I should eat healthier” … “I should floss more” … “I shouldn’t drink 3 Red Bulls before lunch.”  This campaign puts that voice front and center.

Solution:
“Your identity is counting on you.”

Responsibilities:
Strategy, Concept, Art Direction, Supervised Production; Shoot, Edit, Effects, Color, Graphics, Original Music

Fact:
These commercials ran during the Super Bowl … okay, it was the pre-game … fine, it was the pre-pre-game.