Melwood is a local non-profit that accepts car donations to fund programs for people with disabilities. It’s a great cause and needed a great ad. I rallied everyone behind this campaign and made it happen under an extremely challenged budget.
Solution:
Rip off the typical overblown car ad to make a point.
“Donate to Melwood and donate an opportunity”
Responsibilities:
Strategy, Concept, Art Direction, Agency Producer. I even bought the car off Craigslist!
Fact:
You can’t take a bad photo on the salt flats.